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OneSource Virtual (OSV) is the Workday partner that has helped more than 1,300 companies with everything from deployment to maintenance to payroll and more—all to make the day more doable. Founded in 2008, OSV pioneered Business Process as a Service (BPaaS) and has become the leading provider of automated solutions for organizations of all sizes using Workday, delivering services with unparalleled choices, unwavering commitment, and uncompromising care. OneSource Virtual’s global headquarters is located in Dallas, Texas, with additional locations across North America and Europe. OneSource Virtual: let’s make the day more doable. Find your company’s solution at www.onesourcevirtual.com.

Position Summary/Objective 

The Sr. Manager of Alliances Partner Marketing is responsible for developing and executing marketing strategies that jointly bring to market specific offerings in tandem with our ecosystem of alliances partners, to promote our products and servicesThe individual in this role will create marketing strategies, executed by programs they will manage, and coordinate campaigns with cross-functional internal, and cross-ecosystem, marketing teams and managersThey will measure and analyze performance to optimize marketing strategiesSuccess is reflected by the ability to impact sales growth and revenue enhancement.  This position reports to the Senior Director, Global Revenue Marketing. 

Essential Functions/Duties/Responsibilities  

Set the marketing vision and build marketing strategies for all Alliance partnerships, inclusive of Workday, advisory and deployment partners, as well as technology partners 

  • Collaborate with sales and core marketing teams ensuring buy-in 

  • Communicate with all stakeholders on progress, delivery and results 

  • Ensure strategies and messaging align with overall brand and corporate marketing strategy and messaging 

  • Manage budget and goals for all programs, ensuring measurable ROI 

Lead strategy and execution of Alliance marketing plans, delivered by the cross-functional team of internal OSV marketers, as well as partner marketing teams, aligned to shared goals and objectives.  

  • Provide clear briefs and insight on target audience, objectives and tactics 

  • Develop, deploy and maintain content and messaging for Channel Partner programs, enablement and training 

  • Collaborate with Product Marketing to ensure clarity, consistency and accuracy of content related to existing and new services/products related to functionalities and capabilities 

  • Collaborate with RevOps to ensure consistency and compliacne related to pricing and sales related processes 

  • Develop content and training (i.e., collateral, pitchbooks, web and digital formats) to articulate unique strategy capabilities and competitive differentiators 

  • Leverage buyer personas to develop targeted messaging with channel partner 

  • Conduct regular cross functional reviews of materials, including asset utilization and performance, to ensure compelling and up-to-date messaging articulated across material 

  • Develop and deliver strategies, that are aligned to commercial goals and competitively position OSV’s products, services and solutions 

  • Evaluate impact and share results and insights with core stakeholders 

  • Continuously evolve and improve strategies/plans 

  • Refine and optimize campaign strategy and plans to optimize ROI 

  • Coordinate across broader OSV marketing team to drive impactful programs in concert with the OSV-owned campaign and event calendar. 

  • Partner with Alliances Growth team to ensure strong ROI on programs, including budgeting, sponsorship strategy, and business impact. 

  • Partner with RevOps to ensure requirements for CRM (Salesforce) are met, and that operational best practices for efficient lead management and reporting requirements are utilized. 

  • Evaluate channel marketing activity, sharing insights and recommendations for continual improvement 

  • Establish a reporting framework against agreed KPIs and analyze return on investment 



  • Strategic Skills.  Ability to accurately assess channel partner competitive strengths and vulnerabilities, to best align and move forward partner objectives.  Able to make tactical and strategic adjustments to ensure successMust be able to see the big picture and translate to strategies and tactics.  Understands and recommends the right aspects of analysis to make judgement and strategy decisions. 

  • Judgment / Decision Making.  Must be able to balance between quick decisiveness and more thorough approaches based on consistent logic, rationality and objectivityShows common sense and anticipates consequences of decisions.  Uses data to inform, rationalize and adjust decisions. 

  • Analysis Skills.  Can effectively analyze multiple data points to identify significant problems and opportunitiesEffective at getting to the root cause by probing with appropriate stakeholders. 

  • Oral Communication.  Superior skills as demonstrated by ability to think on your feet, clarify organization of thought processes and easily articulate the product vision and standardsKeeps many critical stakeholders informed. 

  • Written Communication.  Outstanding ability to translate product features into relevant marketing and sales messagesKnows how the market wants to receive information and can put into practice written/visual content that meets those needs. 

  • Team Player.  Effectively collaborates across the organization, carries a strong voice to ensure goals are achieved, works to tear down walls to overcome we-they relationships, and remains approachable. 

  • Organization/Planning.  Ensures key priorities are aligned to organization goals and initiatives, effectively manages own time, and ensures support of others to deliverAnticipates risks and defines and executes contingencies. 

  • Adaptability.  Flexes to new pressures with ability to quickly adjust both strategic and tactical targets for self, and direct and extended team membersAble to cope effectively with complexity.   

  • Energy and Tenacity.  Exhibits high energy and a strong desire to achieve the goalWill be strategic and a “doer” with a reputation for not giving upDrives for and delivers results. 

  • Interpersonal Skill.  Recognizes where to go to get things done and builds an informal network to wire information’s sources and influenceNavigates well with ability to behave effectively without negative impact to others.  

Supervisory Responsibility  

At current scope, this role does not include direct supervisory responsibility, but may expand to include such, based on business needs and performance. 

Qualifications and Experience 

  • Bachelor's degree in Marketing or directly related experience required 

  • 6+ years channel partner marketing experience 

  • Strong planning and project management skills, with proven ability to oversee complex projects from ideation to execution 

  • Exceptional collaboration abilities across cross-functional teams 

  • Strong sense of ownership, work ethic and self-motivation 

  • Experience in these additional marketing areas: Demand generation, email marketing, social media and branding 

  • Ability to prioritize and meet aggressive deadlines 

  • Experience working with enterprise SaaS or BPaaS sales teams 

You are encouraged to learn and share ideas when you join the OneSource Virtual team. We reward innovative thinking, fresh perspectives, creative collaboration, and hard work. As an organization experiencing routine strategic growth, we are always on the lookout for intelligent, talented, and forward-thinking professionals to join our team. OSV employees enjoy a values-based culture, upward mobility, and professional development with opportunities of all kinds.