Recruitment Marketing Consultant (Contract)

Overview

Job Location:
Minneapolis, MN

Company Overview

Sleep Number is a sleep wellness technology leader. For nearly four decades, we have placed sleep at the center of wellbeing, improving over 15 million lives with our Sleep Number smart beds. We are guided by our purpose – to improve the health and wellbeing of society through higher quality sleep. This is exemplified through our 4,000+ mission-driven team members who passionately innovate to drive value creation through our vertically integrated business model, owning the process from start to finish, including selling in our over 650 stores nationwide.

Our team members are encouraged to bring their whole selves to work, sharing their unique perspectives, backgrounds and skills with Sleep Number every day. Whether you are entering, returning or experienced in the workforce, we have a place for you. We hope you join us in creating the future through higher quality sleep.

Position Purpose

The Recruitment Marketing Consultant will advance Sleep Number’s capabilities in Recruitment Marketing, employment branding, and candidate engagement processes and technology.  This role manages the creation and execution of campaigns and programs, and will measure recruitment marketing spend (tools, resources, and technology stack) to maximize the return on investment.  The recruitment marketing capability supports recruiting goals for the company, requiring partnership across HR, Marketing & Communications, Public Relations, and external vendors.

Primary Responsibilities

Develop and Implement Recruitment Marketing Strategies:

• Create and execute comprehensive recruitment marketing strategies to enhance the employer brand and ensure a seamless candidate experience, resulting in attracting and engaging qualified candidates.
• Utilize various channels such as social media, programmatic job advertising, employer branding, and other resources to reach target audiences, and consistently grow Sleep Number’s candidate CRM.
• Partner with the Sr Director, Talent Acquisition and the TA leadership team over the TA technology roadmap to advance the candidate attraction and conversion processes.
• Identify new and emerging online platforms where top talent seek career opportunities; advance and optimize the recruitment marketing toolkit as appropriate.
• Work closely with the recruitment team to understand hiring needs and create tailored marketing campaigns for specific roles.
• Manage the routines around consistent testing of the candidate journey including the career site, chatbot, job boards, XML feeds, UTM codes, Workday integrations, and application process.

Content Creation:

• Develop compelling and targeted content for different platforms, including candidate campaigns, social, blogs, and the career site.
• Craft messaging that highlights the company's unique selling points and promotes a positive candidate experience. Collaborate with internal teams to ensure the company's values, culture, and mission are effectively communicated to potential candidates.
• Provide support in creating engaging job postings, recruitment collateral, and other promotional materials.
• Oversee and mature our social media and social sentiment strategies, and measure and communicate progress.

Analytics and Reporting:

• Establish and evaluate metrics and performance benchmarks for talent branding/engagement, and source effectiveness to analyze the performance of recruitment marketing campaigns, programmatic advertising, career site engagement, chatbot and other KPIs and key data points.
• Report out a monthly comprehensive recap of the Recruitment Marketing function and use data to make informed decisions while continuously optimizing strategies for better results.
• Lead the internal creation of macro workforce trends from a variety of resources including DOL, BLS, and other talent summaries and accredited resources.
• Manage the overall Recruitment Marketing budget to ensure we deliver the appropriate spend and minimizing cost-per-hire.

Position Requirements

• 6+ years of successful experience in recruitment marketing, building communication and/or branding strategies across multiple channels, with strong focus on digital and social media.
• Creative copywriting skills to best attract and engage visitors
• Web Design/ Development knowledge preferred.
• Experience executing retargeting and prospecting strategies.
• Experience using a CRM tool to build and foster talent communities.
• Solid knowledge and proven experience with recruitment focused on content and campaigns.
• Project Management skills or the ability to multi-task.

Education

• Bachelor’s degree, preferably in communications, public relations, marketing, or social media.

Wellbeing

Wellbeing is more than a catchphrase – it's a movement that permeates our company and through our team members. We are dedicated to enhancing and supporting the wellbeing of our team members and their families through benefits, programs, and resources across our five wellbeing pillars of emotional, financial, career, community, and physical health, with sleep at the center.

By joining our team, in addition to offering competitive pay programs, we are proud to offer eligible team members an extensive benefits package including, but not limited to medical and pharmacy benefits, dental, life and disability insurance, a matched 401(k) Plan, paid time off, and much more.

Safety

Safety is a top priority for Sleep Number supporting customers and team members wellbeing. We are committed to maintaining a safe and healthy work environment for all team members that are consistent with CDC guidelines, U.S. Department of Labor’s Occupational Safety and Health Administration (OSHA), and state/local laws.

EEO Statement

Sleep Number is an equal opportunity employer. We are committed to recruiting, hiring and promoting qualified people and prohibit discrimination based on race, color, marital status, religion, sex (including gender, gender identity, gender expression, transgender status, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), sexual orientation, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state, or local law.

Americans with Disabilities Act (ADA)

It is Sleep Number’s policy to provide reasonable accommodations to qualified individuals with disabilities during the application process, consistent with applicable law. We may require supporting medical or religious documentation where applicable and permissible by law. If you are a qualified individual, you may request a reasonable accommodation at any time during the selection process, including if you are unable or otherwise limited in your ability to access open roles here.